NVivo Coding Interviews: A Comprehensive Guide

Coding plays a crucial role in achieving the goal of data management and reduction, as emphasized by Palys and Atchison (2014). The process of coding involves identifying themes across interview data by meticulously reading and re-reading transcripts until a clear idea about recurring patterns emerges. In qualitative research, coding is often referred to as the process of assigning shorthand representations to complex ideas or issues.

To move from specific observations to identifying patterns, qualitative interviewers typically begin by reading through transcripts and trying to identify codes. This inductive approach (Glaser & Strauss, 1967; Patton, 2001) enables researchers to condense large amounts of data into manageable bits of information, ultimately leading to meaningful inferences, lessons, or conclusions.

One of the essential aspects of qualitative interview analysis is recording non-verbal behaviors and interactions. These subtle gestures, such as rolling one's eyes or wiping away tears, can speak volumes about an individual's feelings, even if they cannot be captured through audio recordings. To ensure accuracy, it is recommended that researchers transcribe their own interviews, allowing them to record associated nonverbal behaviors and interactions.

When transcribing interviews, it is essential to note gestures made by respondents, the tone of voice, and any emphasized spoken words. A verbatim transcription, which reports word-for-word what was said in the recorded interview, is also recommended (if possible). This involves playing back the recording and typing each word spoken, noting who spoke which words.

In conclusion, NVivo coding interviews requires a meticulous approach to data management and reduction. By following these guidelines, researchers can ensure accurate and comprehensive analysis of qualitative interview data, ultimately leading to meaningful insights and conclusions.

Nvivo coding interviews